The Results of the Magic Wand Wellness Study Are In!
The Magic Wand Wellness Study is the first of its kind!
Magic Wand recruited 5,000 adults with vulvas to participate in a 3 week study to analyze the impact daily Magic Wand use could have on quality of life. 1,000 participants, ages 18-84, were randomly selected for the study. By randomly selecting participants, the demographics were also randomized.
Do Your Own Magic Wand Challenge!
Research Procedures
In January 2025, participants received a Magic Wand Rechargeable. They completed a baseline survey, which asked about all of the wellness factors the study analyzed – happiness, confidence, body appreciation, stress, focus, sleep quality, romantic and platonic relationship connectivity, menstrual side effects, sexual activity and sexual satisfaction. In February, participants started tracking these measures daily while adjusting their sexual activity.
The first 7 days, participants were instructed to practice abstinence. The next 7 days, participants were instructed to use the Magic Wand Rechargeable every day. The following 7 days, participants were instructed to return to their usual sexual practices. After completing 3 weeks of daily surveys, participants completed the baseline survey again to close the study.
I was pleasantly surprised! I was honestly very intimidated going into the study, and I thought it might be too powerful for me. But I really enjoyed using it with my partner during week 2 (well, most of the time they used it on me!). By the end of the week I was feeling pretty sexed-out and couldn't always come, but some of the earlier days I came super hard. It was great! I also sometimes experience pain with arousal, which is why I don't masturbate that often these days. But there wasn't much pain with the Magic Wand; a lot of the time the vibrations helped distract the sensations.
Participant - Magic Wand Study
“It was the first time ever using [the Magic Wand]. It was fun and exciting learning how it felt and how my body reacted to it. It was much more intense than other vibrators I’ve used before. I used it to masturbate and I had 5 consecutive orgasms in a short time.”
Participant - Magic Wand Wellness Study
“I used it before bed, after the survey. Slept great. Used it in the morning to start my day with a rush. Enjoyed the patterns more than I'd expected. Used it before a nap, and fell asleep deeply for a perfect 90 minutes.”
Participant - Magic Wand Wellness Study
“My experience with the wand was strangely one of gender euphoria. I thought the size of the wand would be a problem but the fact that where was a heavy vibration and I was holding this thing in my hands as if it was was another part of me made me imagine it was one.
Participant - Magic Wand Wellness Study
The difference in my emotional regulation and dissociation between yesterday and today is huge!! I'd only suspected a connection before this study, but the week without sexual activity was worse and worse for emotional regulation and dissociation and depression symptoms. But 2 orgasms in seemed to put me back to my usual self. Focused, happy, emotionally regulated, excited about things, interested in lectures and homework, wanted to spend time with my friends, way less anxiety and rumination.
Participant - Magic Wand Wellness Study
“I'm very happy to be out of abstinence week lol, I forgot how I often use masturbation to help with my chronic pain, so it's nice to be back and buzzing lol”
Participant - Magic Wand Wellness Study
I was pleasantly surprised! I was honestly very intimidated going into the study, and I thought it might be too powerful for me. But I really enjoyed using it with my partner during week 2 (well, most of the time they used it on me!). By the end of the week I was feeling pretty sexed-out and couldn't always come, but some of the earlier days I came super hard. It was great! I also sometimes experience pain with arousal, which is why I don't masturbate that often these days. But there wasn't much pain with the Magic Wand; a lot of the time the vibrations helped distract the sensations.
Participant - Magic Wand Study
“It was the first time ever using [the Magic Wand]. It was fun and exciting learning how it felt and how my body reacted to it. It was much more intense than other vibrators I’ve used before. I used it to masturbate and I had 5 consecutive orgasms in a short time.”
Participant - Magic Wand Wellness Study
LEARN MORE ABOUT THE STUDY ON SEX ED WITH DB PODCAST
Study Results
Body image, confidence, stress, sleep quality, and happiness improved week over week with participants reporting statistically significant improvements. Participants’ quality of life was lowest during Abstinence week.
Partner connection and desire to have sex with a partner was highest during Magic Wand Week. Partnered participants also voiced a preference for using their Magic Wand with their partner. Despite what you may have heard about sex toys being “bad” for relationships, the sex toy intervention improved our participants’ relationships.
Conduct Your Own Magic Wand Challenge!
Download the 7-Day Magic Wand Challenge to conduct your own Magic Wand experiment at home and discover the benefits for yourself!
The downloadable workbook contains detailed instructions for:
Completing your own 7-Day Magic Wand challenge
Tips and tricks for using the Magic Wand
A daily log to track your results
You can return to this page when you’re done and enter the data from your daily logs to receive automated results.
*When you enter your daily log at the link above, you agree to submit your anonymous results to Magic Wand for further research and tracking. Magic Wand will not sell your data.
